We are all excited by the flame of the Commerce Games. We are guided by our desire to surpass ourselves and to give all we have.
The interactive case is divided into two parts: research and resolution. The research component, which takes place before and during the resolution, encourages participants to learn about potential partners and industry trends, in order to push their recommendations at (to) a higher level. The resolution component, lasting 24 hours, is focused on solving a business problem that includes all areas of management: finance, marketing, accounting, human resources, operations and logistics, international business trade and much more. Participants must have broad knowledge, be creative and above all, be able to react quickly to unforeseen events, as the first half of the interactive case’s resolution is punctuated with interactions that provide new informations that may lead the team to change their minds and strategies completely. The watchword is to predict the unpredictable because the interactive case reserves several reversals of situation to its participants.
In the era of globalization, this case reflects a wide range of topics that largely affect the different spheres of business management. In particular, it addresses the penetration of foreign markets, whether the company in question is only established locally or already active in other markets abroad. Knowledge of markets, trading zones, market penetration patterns, cultural and legal barriers and global issues, the case of international business requires a large expertise. Indeed, you will most likely need to target the market, select the best strategy and channels of distribution, to effectively manage the supply chain and the numerous partners, taking into account the product life cycle, the positioning of the company in different markets as well as territorial and legal barriers.
The accounting case groups all the spheres that can touch this domain in a company. It mainly comes around to accounting techniques, performance measurement, financial advice, business turnarounds and auditing as well as available funds and projects analysis, this case puts the students’ knowledge of the CPA journey into perspective. The case makes the participant use their judgment as well as their values and their fundamental competencies to put in context the problems seen in theoretical form. Graduate students in the CPA concentration may also participate in the case study.
Debate takes the form of a debate in the House of Commons. As in the Canadian Parliament, the university randomly elected to the government will introduce a bill while another university , the opposition, will argue against it to prevent its adoption. The bills, given to the universities, will allow some flexibility in their interpretation to ensure the debate stays relevant and action packed. Judges will award a certain amount of point based off of many factors and will decide which make through to the second round.
The sustainability case gives a particular attention to the responsibilities of a company in several aspects: social, economic and environmental. Issues revolve around the implementation of new projects, as well as the management of ethical dilemmas where each actor must be taken into account. The purpose of the case is to obtain solutions that meet future needs, bearing in mind the three “P”: profits, planet and people.
The finance case highlights the management of financial resources of the company. The students will be confronted with a problematic dealing, in particular, with the allocation of financial resources, the decisions of acquisition and investment, the profitability of multiple projects, the evaluation and management of financial securities and risk management. The companies targeted as potential partners will come mainly from the banking, insurance, stock exchange and real estate sectors.
The tax case puts into practice topics such as personal income tax, corporate tax, capital gain, attribution rules, death or grant situations and other special notions related to taxation laws. Students will face different types of companies such as corporations, trusts, partnerships or even personal businesses. They will have to consider the case submitted to them while putting forward their professional judgment to advise the manager or the applicant as to his personal tax situation or the one of other members. Various situations may arise such as the acquisition, merger or even dissolution of an entity.
The operations management case covers the entire management of physical goods and information as well as the management of different suppliers in the supply chain. The issue may include inventory management, production analysis, transportation management, dispatch, chain of operations and strategic cost management. In the era of sustainable development, the “reverse logistic” is introduced and is primarily concerned with the return of materials from the end consumer to the company.
The human resources management case deals with all aspects of management in regards to the training, the development and the mobilization of the employees. The resistance to change following the implementation of a new system, certain failures in the organizational culture, the restructuring of departments, the establishment of an organizational chart and the attraction and retention of staff are discussed. Students will frequently need to develop their solutions while ensuring effective communication between franchises, unions, employers and employees.
This case is undergoing a major restructuring for the 2019 edition. For the first time, the entrepreneurial innovation case will be divided into three rounds and will run over two days. All spheres of entrepreneurship will be included: product innovation in the first round, implementation of strategies in the areas of management (eg marketing, processes, logistics, human resources and international business trade) in the second round and partnership or strategic alliance innovations in the third round. This case therefore focuses on the versatility of the participants.
The marketing case addresses the essential elements of the marketing strategy: segmentation, targeting, positioning and marketing mix variables. The problem may be growth through market penetration, product development, market development or diversification. The launch of a product can be addressed to develop the communication campaign and its positioning in the market. Market development can sometimes deal with international affairs in the search for new segments.
The strategy case is a business analysis of every facet of the organization. Whether it’s managing growth or rather in difficulty ; students should analyze each department of the entity to advise the manager in the most effective and realistic way possible. This case study requires various knowledge, creativity and a good capacity of analysis. It is as much about looking at the problem as it is about the manager’s ability to lead his business. Students may be asked to think outside the box and argue their solution to adequately justify their decision. Knowledge in accounting, finance, operations management, human resources and marketing are useful in this study, while being limited by ethics as much as national and international issues.
Collection, retention and storage of information are the pillars of strategy and decision-making. The Information systems case will support the technological strategy desired by the entity in question. Students will face, among other things, the reengineering of business processes, the implementation of ERP (enterprise resource planning) or the implementation of CRM (customer relationship management). The supply chain will use operational information systems and will come useful, for example, when implementing radio frequency identification (RFID) chips.